case studies

EL8 Consulting provides bespoke services to the Biopharma industry. Our strengths lie in the experience and multifunctional roles our experts bring.

We provide stakeholder engagement services, facilitate innovation workshops, manage projects from concept to delivery, and provide marketing services in strategy development and launch planning.

The case studies listed here provide insights into some of the amazing projects we have worked. We hope this provides you with insight into our capabilities and skills.

stakeholder engagement

Challenge: The company has successfully developed its brand resulting in a rapidly increased headcount and global presence. The head of HR realised that many of their employees did not understand what the brand did and the needs it addressed. They wanted to create an awareness programme on the disease that could be used for all employees as part of their on-boarding, recruiting new talent and later, to educate patients and physicians.

EL8 Consulting was engaged to develop an educational program to develop the strategy and tactical initiatives to address the company’s stakeholder engagement objectives.

Results:

We conducted a data deep dive to review all recent patient and market research. Our findings indicated that treating physicians often overlooked the product’s unique benefit in treating anemia, preferring to manage the primary condition and their area of expertise. The patient journey uncovered that many patients had to take iron supplements that made them feel worse and often resulted in non-adherence.
We established contact with patient organisations, specialists, and market research agencies to find people willing to share their experience of living with chronic anaemia as a secondary diagnosis.
We identified people from different countries and held short introductory calls to select candidates able to share their personal story.
Once the people to involve were confirmed, EL8 Consulting worked seamlessly with the company’s legal and compliance teams, providing template patient contracts and media agreements for their swift approval. Subsequently, we promptly scheduled appointments to film the candidates in their homes or nearby locations.
A series of videos were transcribed and reviewed by both the company review team and the patient. Only after the patient approved the video was it made available for the internal communication campaign.
Some patients were so enthused with the result, they agreed to be spokespeople for the educational programmes rolled out to treating physicians and patients living with chronic anaemia as a secondary diagnosis.

innovation workshops

Issue: People living with rare diseases often have significant insight into the natural history of their disease and the impact it has on their life.

EL8 Consulting was asked to build a patient journey for amyloidosis to uncover additional insights into the patient’s challenges.

Results:

Rare diseases affect a smaller number of patients, so our main challenge lay in locating individuals with the disease. To address this, we reached out to specialists engaged in the diagnosis and treatment of the disease to identify potential interviewees.
EL8 Consulting worked with the legal and compliance teams to adapt the patient contract and develop the screening and interview guide.
Patients nominated by their physician were scheduled for individual introductory calls. Those who demonstrated understanding and answered key questions were promptly invited to an interview. Candidates were given the choice of a face-to-face or video conference interview, with the majority opting for face-to-face interviews.
The insights provided through the insights enabled us to develop a patient journey for amyloidosis showcasing critical moments where the diagnosis and appropriate treatment of amyloidosis. The research also identified the gap in GP and specialist knowledge of amyloidosis.
A half-day innovation workshop was arranged with nine physicians across Belgium who treated amyloidosis patients.
Over 900 ideas were identified by these physicians from which four critical initiatives were prioritised.
As a result of the innovation workshop, most of the physicians agreed to develop the prototype for each initiative and work teams were assigned.
EL8 Consulting was retained to project manage the development of the concept into a tangible product/service that would speed the diagnosis and treatment of amyloidosis in Belgium.
The resulting services were launched with remarkable success. They encompassed a media awareness campaign for GPs and specialists, a patient support initiative conducted through the amyloidosis clinics, a GP training module, and a list of speakers. Furthermore, a patient organization (AmyBel) was established with the support and encouragement of these specialists.

project management

Issue: Covid 19 changed the way consumers buy and impacted many industries. For B2B companies who had already invested in marketing automation platforms, this meant they had to rapidly upskill their knowledge to make these platforms more efficient.

One client was planning to move their marketing automation system to a new purpose-built system. Delays in the delivery of this system meant that the current marketing automation platform needed to be upgraded to accommodate the new level of customer engagement desired by the marketing department.

EL8 Consulting was selected to provide freelance Project Management services to a company that provided marketing automation services to B2B clients.

Results:

The team assigned to the client conducted due diligence on the current systems. The findings of the due diligence indicated the CRM and marketing automation platforms were not optimally integrated. Before the customization work on the marketing platform could commence, the integration work needed to be completed.
A phased project plan was developed by the PM to allow for the optimisation of the integration. To save time, the work on building the marketing modules in the marketing platform was phased to run in parallel.
The project manager shared the project plan, budget, and timings for approval by the client.
During the CRM integration phase, several issues were identified and reported back to the client with recommendations on how to resolve the issue without impacting delivery.
Workshops were scheduled but the PM to gather the current marketing activities and the department’s future requirements to build the full range of marketing modules they would require.
Due to changes in GDPR rules a preference centre was built to manage customer preferences and opt-ins.
The PM scheduled fundamental training with the client staff responsible for digital marketing campaigns. Additional user needs were captured and fed back to the core management team for approval. The project plan was updated to incorporate these additional requirements into the project scope and the budget revision submitted for approval.
The integration and initial marketing modules were created, tested, and made available to the client.
Final user training was scheduled which resulted in improved use, and confidence in the marketing automation system.
The client required an extension of the use of the marketing automation system and the further development of more sophisticated digital marketing campaigns were requested.

marketing services

Issue: A Belgian-based company specialising in quality manufacturing processes had set up a simple website but did not have the resource to upgrade content.

EL8 Consulting was brought in to provide marketing communication services to improve the user experience on the company website.

Results:

EL8 Consulting conducted interviews with the core management team to understand their current business, its challenges and management expectations from the website.
We also conducted a thorough review of the website and web analytics to understand where visitors landed and what they did on-line. In additional, we reviewed current marketing materials and how they were used to promote the company.
The key findings and our recommendations were presented to the management team.
The findings indicated the a core USP (the maturity matrix created by the company) was not talked about or promoted to customers. Our recommendation was to use the maturity matrix as cornerstone content to differentiate the company from its competitors.
EL8 Consulting was retained to build rewrite the website content and create a call to action to help generate new leads for the company to follow up.
The website content was translated into French, Dutch and English and became a source of opportunity for the company sales teams to follow up.